There’s a new doll in town. She’s a queen, she’s black and she wears traditional Nigerian costumes. The dolls’ attires are modelled after three of the Nigeria’s biggest tribes (Ibo, Yoruba and Hausa) and aims to promote strong feminine ideals, the African culture and pride in oneself, irrespective of the skin colour.

The dolls are now so popular that, according to Reuters, 9,000 units are being sold monthly – 15% of the country’s toy market. The dolls, which sell for equivalent to £4.50, resemble Barbie dolls  in size but their African outfits and darker skin makes them stand apart.

The Queens of Africa dolls were created by 43-year-old Taofick Okoya, a Nigerian man, seven years ago after he couldn’t find a black doll for his niece.

The success of the Queens of Africa is another example of the emergence of a middle class in Nigeria, which along with Mexico, Indonesia and Turkey is thought to be one of the world’s awakening economic giants.

Thanks to the doll’s online presence, they are being sold and marketed widely in America, Brazil and Europe.

 

Year 2014: Taofik talks about his initiative and plans for expansion

2531CBB100000578-2931846-image-m-23_14226326252462531CC4E00000578-2931846-image-m-19_14226325442692531CC6200000578-2931846-image-a-20_1422632547572NigerianQueenDolls-1200x680queen-of-africa-dolls-2


8 Comments

sdf · 6th December 2015 at 6:35 am

I for all time emailed this website post page to all my associates, as if like to read it after that my friends
will too.

Plenty of Fish Dating Site of Free Dating · 7th February 2016 at 7:40 pm

Do you mind if I quote a few of your posts as long as I provide credit and sources back to your site?
My website is in the very same area of interest as yours and my visitors would certainly benefit
from some of the information you present here. Please let me know if
this alright with you. Regards!

    ahuosee · 8th February 2016 at 11:09 am

    Hello, Which of the exact posts are you interested in? Cheers!

quest bars · 17th February 2016 at 12:08 pm

Since the admin of this website is working, no hesitation very soon it will
be famous, due to its quality contents.

quest bars · 18th February 2016 at 9:05 am

Howdy would you mind stating which blog platform you’re working with?
I’m looking to start my own blog in the near future but I’m having a tough time selecting
between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and
I’m looking for something completely unique. P.S My apologies for being off-topic
but I had to ask!

    ahuosee · 22nd February 2016 at 4:03 pm

    Hello there. Thanks for your nice remarks. I use WordPress and a customized template.

quest bars · 18th February 2016 at 4:13 pm

You ought to take part in a contest for one of the highest quality blogs on the net.
I will recommend this web site!

CoryYKneller · 21st February 2016 at 1:27 am

After checking out a number of the blog articles on your blog,
I truly much like your manner of blogging. I book marked it to my bookmark
site list and are checking back anytime soon. Please visit my site as
well and inform me how you feel.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.